PROJECT DESCRIPTION
Every 3-4 years, regulators gather to shape telecom policies globally. In the run-up to WRC-23 in Abu Dhabi. Geneva hosts Inter-regional Workshops and preparatory meetings. The GSMA, advocating for mobile operators, aims to secure 5G spectrum, emphasizing "future spectrum for mobile" in discussions with regulators.
THE CLIENT
The GSMA
THE BRIEF
To produce a bespoke 36sqm interactive GSMA stand at CPM-23 in Geneva. This stand will effectively convey the GSMA Brand Key messages to the target audience, promoting approachability and information-sharing. It will create an open and inviting space for GSMA staff to engage with attendees, host discussions, and showcase printed and video materials. The stand must be made as close to 100% from Sustainable sources and recyclable post event.
THE SOLUTION
This occasion the GSMA provided us with what they wanted their stand to look like. – We took the design and reverse engineered how to build this using sustainable materials. A combination jigsaw of birch ply created the framework and this was clad in flexible Miso bamboo. The design worked perfectly to be flat packed and built on site.
