PROJECT DESCRIPTION
The World Radio Confrence holds the main discussion and conclusion for agenda items set at the CPM. The GSMA will have a stand presence, run six lunchtime seminars in a separate area that will need to be built, dressed and branded along with host a networking evening for heads of delegation.
THE BRIEF
Create an exhibition stand and seminar room within the main ITU building and an adjoining marquee. The emphasis is on highlighting the importance of supporting increased mobile broadband spectrum allocation. This should also serve to position GSMA as a friendly and valuable partner for business collaborations while elucidating the future of mobile telecommunications spectrum and the role of 5G.