PROJECT DESCRIPTION
Every 3-4 years, regulators gather to shape telecom policies globally. In the run-up to WRC-19 in Egypt, Geneva hosts Inter-regional Workshops and preparatory meetings. The GSMA, advocating for mobile operators, aims to secure 5G spectrum, emphasizing "future spectrum for mobile" in discussions with regulators.
THE CLIENT
The GSMA
THE BRIEF
To design and produce a bespoke 36sqm interactive GSMA stand at CPM-19 in Geneva. This stand will effectively convey the GSMA Brand Key messages to the target audience, promoting approachability and information-sharing. It will create an open and inviting space for GSMA staff to engage with attendees, host discussions, and showcase printed and video materials.
THE SOLUTION
We designed a customized open-concept booth featuring built-in screens and storage. Additionally, we thoughtfully included a coffee station to keep both delegates and staff content throughout the event